Fe Corazon C. Villanueva, DBA

Dean, College of International Tourism and Hospitality Management

The College of International Tourism and Hospitality Management [CITHM] of La Consolacion University Philippines [LCUP] is dedicated to providing world-class education that meets global industry standards while upholding academic excellence, innovation, and ethical values. As a premier institution in the tourism and hospitality sectors, CITHM is committed to developing highly skilled professionals equipped with the knowledge, competencies, and global mindset necessary to thrive in the competitive international landscape.

Exciting Updates and New Initiatives of CITHM-LCUP

CITHM-LCUP continues to make strides in academic excellence, industry partnerships, and innovative learning experiences. Here are the latest highlights and projects shaping the future of our department:

1. Strengthening Industry Collaborations

CITHM has recently expanded its network of industry partners, providing students with unparalleled training and internship opportunities. We have successfully established training agreements with Janu Tokyo Hotel by Mori Hospitality Corporation [Tokyo, Japan] for SIAP Program; Ediphi [Texas, US] for VR Training Lab, Internship in US, France and Spain.

2. Integration of Virtual Reality (VR) in Tourism Education

LCUP is set to become the first institution in Region 3 to incorporate Oculus VR technology into tourism education. This groundbreaking initiative will revolutionize the way students explore global destinations, experience virtual hotel and restaurant simulations, and enhance their practical learning in a digital environment.

3. Advancing Research and Innovation

Requiring research presentation and publication as a graduation requirement prepares students for professional and academic success. It cultivates a research-oriented mindset, strengthens the institution’s reputation, and aligns with global educational standards. For SY 2024-2025, the department produced 11 student group researches presented in the international conference and expected to be published anytime soon.

4. Facilities and Learning Environment

CITHM boasts state-of-the-art laboratories and simulation centers, including:
⦿ Villa Sta. Monica Suites
Student-Supervised Operational Simulation Suites supervised by students serve as real-world training environments where learners take on leadership roles while managing simulated hotel, restaurant, and event operations. This experiential learning approach enhances critical thinking, problem-solving, and leadership skills, preparing students for industry roles.
⦿ Café Rencontre
A coffee shop laboratory, serving as a real-world learning hub for students.

5. International Academic Partner

LCUP – CITHM is honored to be an Academic Partner for the 11th International Conference on Hospitality and Tourism Management (ICOHT 2025) to be held from 25th – 26th July 2025 in Asia Pacific University of Technology and Innovation (APU / APIIT) Malaysia in a hybrid mode. As a prestigious global event, ICOHT 2025 brings together scholars, industry experts, and practitioners from around the world to discuss the latest trends, innovations, and research shaping the future of hospitality and tourism.